What is a property developer?
A property developer is the party that initiates and organises a building project at its own expense and risk: acquiring the land or building, commissioning a design, obtaining consents and finance, letting the building contract and then selling or letting the result. The developer does not build — the contractor does — and does not design — the architect does. Their product is the project as a whole.
The defining word is risk. A contractor builds for an agreed price; the developer has often sunk money into land, surveys and design fees years before the first spade goes in, with no certainty that the scheme will proceed.
What a developer does
- Initiative — identifying a site or a market need
- Acquisition — buying land or property, or agreeing an option or development agreement
- Feasibility — a first residual land value and development appraisal, market research, ground and environmental surveys
- Design — directing the architect and consultants, negotiating with the planning authority and neighbours
- Consents — planning permission, building regulations approval
- Contracting — tender or two-stage procurement, building contract
- Sales or letting — often with a pre-sale threshold as a condition of starting on site
- Delivery — controlling cost, time and quality through to handover
The business model and its risks
Residual valuation is central: value on completion minus build costs, professional and finance costs, and a profit-and-risk margin gives the maximum land price. If anything moves on either the value or the cost side, land value takes the strain immediately.
The main risks: delay in the consenting process (each year costs interest), build cost inflation between appraisal and tender, sales risk, and planning risk if a scheme turns out not to be consentable.
Types
- Commercial developer — develops for the market, often housing or commercial property
- Contractor-developer — a construction company with its own development arm
- Investor-developer — develops for its own investment portfolio
- Housing association — develops affordable housing within a regulatory framework
- Self-build and custom-build groups — the future occupants take on the development role themselves, individually or collectively
What a buyer should check
- Read the contract of sale and building agreement and check what warranty or structural guarantee is included
- Note the conditions precedent: pre-sale threshold, consents, finance
- Check the completion date and what has been agreed if it is missed
- Ask about the variations and options list and the date by which choices become final
Related terms
- Building costs
- Tendering
- Procurement
- Design brief
- Client
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