Target images are visual and descriptive representations of the desired end state of a construction project, neighbourhood or area development. They give stakeholders, clients and contractors a shared picture of where the project is heading — before a formal design has been worked out.
Why use target images?
In the preparation phase of a project a detailed design is often not yet available. Target images fill that gap:
- Communication — an image conveys complex ambitions quickly
- Collaboration — different parties work from the same desired outcome
- Testing — later designs can be measured against the target images
- Participation — residents can respond to recognisable imagery
Forms of target images
Target images can take several forms:
- Mood images — sketches or artist impressions of the desired feel
- Reference images — photos of existing situations used as inspiration
- Schematic plans — broad layouts or structures
- Written descriptions — core qualities captured in words
Applications
Target images are used in:
- Urban plans — for neighbourhoods, village centres or business parks
- Area visions — in landscape or nature development
- Design quality plans — as a framework for design review
- Renovation projects — to involve residents in the plans
- Climate adaptation — for greening and water buffering in residential areas
Points to consider
- Not too specific — leave room for further design
- Not too vague — a recognisable image is stronger than loose terms
- Clear language — avoid misunderstandings between parties
Related terms
- Zoning plan
- Urban design
- Design review committee
- Architecture
- Spatial planning
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